In today’s business climate, a business must invest its time in integrated systems and workflows. The advent of WordPress Automation tools has made it much easier for companies to streamline their processes, save time, and become more effective. It doesn’t matter whether it’s content, customers, or backups; automation can handle many tasks for you while you devote time to launching and growing your business.
Why Use WordPress automation?
In WordPress, automation refers to the ability to utilize tools and plugins to automate manual tasks and processes. For instance, WordPress automation includes posting blogs on auto-scheduling times, backing up data, and sending automated emails. You can be assured that your time is not spent on repetitive tasks. Automating your workflow saves your valuable resources and allows you to focus your time on business expansion, marketing opportunities, and customer engagement.
WP Crontrol plugin: Control Your WordPress Schedules
The WP Crontrol plugin is a powerful tool that enables you to manage and control all cron jobs (scheduled tasks) on your WordPress site. This plugin allows you to plan events and automate various WordPress tasks, like content publishing, updates, and backups. It’s ideal for businesses that need to manage multiple tasks without needing to monitor them constantly.
Using Zapier’s integration to connect WordPress with Other Platforms
Zapier integration enables seamless connection between WordPress and over 2,000 apps, including Gmail, Slack, Salesforce, and Mailchimp, facilitating the automation of tasks across multiple systems. For example, if you publish a blog post in WordPress, Zapier can automatically post it to social media like Facebook or Twitter. Ultimately, Zapier integration will reduce the need for back-and-forth communication and manual movement of data between systems.
Auto Backups for Peace of Mind
Auto backups are essential; you want to ensure your website’s data is always secure. Automated backups provide convenience and peace of mind because your data is stored regularly, eliminating the need for manual backups. Many WordPress automation plugins, including UpdraftPlus and BackupBuddy, offer scheduling options that allow you to automatically back up your website data to a cloud storage solution or a local drive.
Automated Publishing: Keep Your Content Fresh
Publishing content can be time-consuming for businesses that maintain blogs or e-commerce sites. Automation has made content publishing easier, as tools like automated publishing enable you to schedule when your content is published, which helps many businesses increase productivity. For companies simply looking to manage their content across multiple time zones, publishing content with a timed option can be very useful because it allows you to schedule your post to go live when your target audience is most engaged.
Streamlining Customer Engagement with Email Marketing
Email marketing is a fantastic way to engage with your customers. With the automation capabilities on your WordPress website, you can automate sending an email campaign at a scheduled time, automate an email response when a subscriber takes action (such as making a purchase or subscribing), and segment your email list. Platforms such as Mailchimp, ConvertKit, or AutomateWoo can be easily integrated to handle these tasks effectively.
Conclusion
The expansion of digital businesses has become exponentially larger, and having the ability to automate WordPress tasks is no longer a luxury. It is essential for businesses to find that aspects of scaling become faster, more efficient, and less reliant on large amounts of manual labor due to familiarity with tools such as the WP Crontrol plugin, Zapier integration, and automated WordPress backups. Whether that be in managing your content or customer relations, WordPress automation allows your business the efficiencies it needs to stay competitive.
At WordPress Folio, we provide custom solutions that build automation tools and processes into your WordPress site so you can effectively manage your business from the front end and back end. Contact us today to see how you can use automation tools to improve your WordPress processes and overall business efficiency.